Show up when parents search with AI.
Enrollment Growth monitors how BrightPath Test Prep appears when families ask ChatGPT-style tools for tutoring — then implements selected high-impact improvements. Not unlimited SEO or PR.
Sample parent queries
“Best SAT tutoring near me”
Cited in 2 of 3 AI answers this week
Competitors seen: PrepWorks, Summit Tutoring
“Best SAT tutor in Brooklyn”
Absent — high-intent local gap
Competitors seen: Nova Prep, BrightLine
“ACT prep for a student trying to improve from 28 to 33”
Appears; strengthen proof points
Competitors seen: ScoreLab
“Best ISEE prep company in NYC”
Priority improvement for Growth
Competitors seen: Park Slope Prep, East River Tutors
Selected improvements this month
- Clarify program pages for SAT score-band intent
- Publish consultation outcome FAQs parents ask AI systems
- Align NAP and review citations AI assistants already cite
Broader AEO, content production, or digital PR can be scoped separately — the base plan covers monitoring plus selected high-impact fixes.